Forums > Auto News > Force Motors shoots their first TVC with Amitabh Bachchan
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Jag


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Subject : Force Motors shoots their first TVC with Amitabh Bachchan

After the successful launch of their first SUV, Force One, Force Motors - Personal Vehicles Division, will kick off their media campaign with Force One TVC staring “The Star of the Millennium” Amitabh Bachchan who is the official brand ambassador for the SUV.

The first part of TVC was shot at ND Studios, Karjat in Maharashtra and second part will be shot in exotic locations of Rajasthan. The TVC has been conceptualized and created by well know creative agency Lowe. This TVC is been directed by Oscar winner and internationally acclaimed director Shekar Kapur. He has directed several national and international films in the span of 28 years of his career (made his 1st film in the year 1983).

Creative team behind this campaign is a multi talented and experienced crew from the entertainment industry. Director of Photography Mohanan has worked on successful advertising campaigns like Incredible India, Tata Safari, Reid and Taylor, Bajaj Avenger. Action Director of the TVC, Shyam Kaushal has done several successful film projects like Don, Om Shanti Om, Kkrish, Raajneeti, Kaminey to his credit. TVC will be soon aired at national level.

Source: http://www.wheelsunplugged.com



Posted on October, 15 2011 09:52:32 AM


shawnchristophervaz


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thanks for the update Mr Jag.:-)


Posted on October, 28 2011 09:50:14 PM

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