VW India’s “Fast Start”- A Campaign to Promote Polo & Vento

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(added few years ago!)

What consumers demand in a car, perhaps the biggest auto giant in world, Volkswagen knows the answer and in order to showcase, company’s endeavours towards fulfilling those consumer’s demands, VW group has initiated a campaign titled “Fast Start”. Cleverly designed to heed brand’s core USP and customer’s desires as well, this newly inaugurated campaign is aimed to promote brand awareness and sales of VW in India. Started from January 10, the campaign displays concrete build eminence, safety and features in VW’s models Polo and Vento and is advertised through print medium and TV commercials.

Well the promotional campaign is surely going to be mouth-watering drive for consumers as there is another campaign in the list titled as Lucky 13. Soon to be started on January 13, the contest will draw attention of all the prospective Polo and Vento buyers. As there are many misconceptions with this “13”number, the basic idea behind this contest is to change people’s mindset for this date as this is going to be a lucky number for any of them.

Lutz Kothe, Head of Marketing & PR, Volkswagen Passenger Cars said "VW cars have been developed to ensure passengers comfort and safety. As Indian people are more concerned for features in car, VW aims to demonstrate its endeavours towards customer contentment. And after facing 2012 slump, this idea will indeed work out."

Tags : Volkswagen, VW, India, Fast Start, TV commercials, Lucky13, Polo, Vento, Lutz Kothe, 2012

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(added few years ago!) / 1161 views
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