Volkswagen announces new brand campaign for the Polo and Vento

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(added few years ago!)


European car major Volkswagen has unveiled its new brand campaign “Fast Start” for the Polo and Vento. Volkswagen stated that the objective of this campaign is to create awareness and interest amongst consumers about the Volkswagen volume carlines and its offerings.

Lutz Kothe, Head of Marketing & PR, Volkswagen Passenger Cars said “Our cars have always been built to take care of passenger safety and comfort, however in India consumers are high on their demand for features. This campaign has been intelligently crafted to take care of both the brand’s core DNA as well as the consumer demand.”

Fast Start will begin on 10th January 2013 and will be a combination of print advertisements and TV commercials. This will be followed by a promotional campaign “Lucky 13”, a contest for the Polo & Vento buyers. The idea of the campaign is to change the perception of luck by making the number 13 unbelievably lucky for the customers. Lucky 13 campaign will begin from 13th January 2013.

Tags : European, Volkswagen, Fats Start, Lutz Kothe, DNA, January, 2013, Lucky 13

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(added few years ago!) / 1033 views
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