Ford India to Roll-out 8 New Products, EcoSport Launch on Cards

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(added few years ago!)

With an aim to have strong foothold in Indian market, the US auto giant Ford is working hard on its plans to launch eight new products by middle of this decade. And with the min-urban SUV Ford EcoSport, to be rolled out in 2013, the plans seem working.

Soon to take charge as the new President and Managing Director of Ford India, Jogindar Singh said "Company is on track with its successful models running on Indian roads. While Ford Figo, compact hatchback of the company proved to be a game-changer, Ford expects EcoSport to do the same. His responsibility is to introduce best of Ford Motor Company to Ford India. Most of the new 8 products will be introduced in small car segment."

Singh said "Boneham, the former president of Ford India has carved a strong base for the company and now the company needs to continue growing at a very fast rate. Moreover, auto group expects to double touch points to 250 within one year, which is planned to be 500 points this decade. As around 40 percent growth comes from tier II and tier III cities, Ford wishes to go near to those customers."

Ford India managed to sell 10,948 units in Oct 2012 as compared to 10,906 units sold in same month last year.

Tags : US, Ford, India, SUV, EcoSport, 2013, Jogindar Singh, Boneham, 2012, October

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(added few years ago!) / 852 views
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