Luxury car makers to tap Rs 25-30 lakh car segment

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(added few years ago!)

The Indian luxury car market is all set to see different action with major luxury car makers, the three competing peers from Germany will unleash new range of cars in the Rs 25-Rs 30 lakh car segment. The luxury car makers Mercedes Benz, BMW and Audi are exploring the bottom half of the price spectrum to step up sales by driving in small cars in the Rs 25 to Rs 30 lakh price bracket. Currently, most of the models of these three premium auto companies are priced above Rs 30 lakh.

Mercedes is planning to launch the B-Class, a compact sports tourer, and A-Class, a small family car. It also mentioned that Audi will roll out the A3 hatchback and BMW is developing an all-new platform for cheaper models. It is also planning to launch the 1-series in 2015 to compete with Audi's A3 and Mercedes' A-Class.

These iconic car brands are attempting to appeal to the younger and highly aspirational salaried class, and make the relatively cheaper offerings an entry point into a world of luxury and super luxury wheels. Mercedes will start delivering the B class sports tourer in September this year and the A-Class, its entry-level model in most world markets in the third quarter of 2013. In five to six years, Mercedes Benz India expects cars priced in the Rs 25-30 lakh band to account for 40-50 per cent of total sales.

With the recent launch of its cult brand, the Mini, BMW made its debut in the premium small car segment in India. "In the start-up phase, BMW's main focus will be to establish the Mini brand in India. At a later stage, we will focus on further development of a dealer network and higher sales volumes," according to Andreas Schaaf, president, BMW Group India. Car makers are convinced that there are 'non-traditional customers' for such products. Luxury car sales, which sold at 25,400 units in 2011, account for just above 1 per cent of the total Indian car market of 2.4 million units. In Germany, China and the US, the corresponding contributions of luxury car sales to total sales are 12 per cent, 4 per cent and 7 per cent, respectively.

Tags : Mercedes Benz, BMW, Audi, luxury, B-Class, A-Class, A3, hatchback, 1-Series, 2015, 2013, Mini, Germany, China, US, 2011

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(added few years ago!) / 1735 views
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