Honda motorcycles rides past Bajaj in March sales

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(added few years ago!)

Honda which came out of the very successful joint venture with the Hero Group and is trying to make huge strides in Indian two-wheeler market with a renewed focus. The Indian subsidiary Honda Motorcycles and Scooters India (HMSI) has for the first time overtaken Bajaj Auto as the second-largest player in the country's two-wheeler market by selling 2,429 bikes more than the Indian firm in March.

It can be recalled that Honda has made public its aim to become the market leader by 2020 by cornering a third of the Indian two-wheeler market. The company expects around 30 percent of its global sales to come from India, up from 13 percent now. And it's steadily gaining ground. In 2011-12, it beat TVS Motors as the third largest two-wheeler maker. And it is maintaining its stronghold in the scooter segment, which is the fastest growing vehicle segment in India after the light commercial vehicles. Aggregating 25 percent growth in the fiscal, compared to 13 percent for bikes, scooter sales crossed 25-lakh mark in 2011-12. Honda Motorcycle & Scooters is expanding production capacities to around 4 million vehicles by 2014 and plans to increase it further to 10 million.

According to the report, with Honda preparing to launch its first high volume 110 cc bike the Yuga in May and Suzuki bringing its same segment 110 cc Hayate, the largely indigenous TVS Motors may find difficult to handle the new global competition. Sales of TVS Motors, which has for the first time trailed to the fourth spot, are now largely confined to smaller engine mopeds and scooterettes, while its share is shrinking in the high margin motorbikes market. Market leader Hero MotoCorp, meanwhile, maintains its huge lead and, unlike TVS Motors, has braced both Indian and Japanese competition strongly. It has demonstrated a robust growth of 16 percent in the 2012 fiscal year on a high base of 5-million units-a-year and accounted for 56 percent of all bikes sold in the last fiscal year. It also has forayed into the scooter segment and aims to have a sizeable chunk with its twin offering of Pleasure and Maestro scooters.

Tags : Honda, Bajaj Auto, March, 2012, TVS Motors

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(added few years ago!) / 2684 views
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